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Slowing Economy In The News.....
"Advertising in a down
economy is even more important than advertising during
the good times,” says Joyce Gioia, president of the
Herman Group, a firm of strategic business futurists in
Greensboro, N.C. “That’s when you can build market
share. That’s when you have less competition for share
of mind. While others are in a cocoon, hibernating until
things blow over, it’s a great time to invest in your
business.”
The
bottom line is clear: If a company is not communicating
with customers when they enter the market, then that
company will not be considered in the buying decision.
That fundamental truth does not change, regardless of
the economy.
While many companies readily understand the value of
short-term advertising generating new sales,
generating repeat business from existing customers and
generating new leads that turn into future sales it
can be more difficult to comprehend the long-term value.
Think of a snowball rolling down a mountain consistent
advertising has a cumulative effect. The more familiar
buyers are with your brand, the more likely they are to
purchase the brand.
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